Part 2 – From Sketch to International Distribution… in 5 months!

all3-stackable

So the concept, designs and costs were all in, but the next stage was to conduct the market research that would indicate if this could sell or not.

Over many years I have learnt that one persons view on style, design or concept is not proof alone, on the failure or success of a concept.

If my wife listened only to my views she might never buy animal print clothing!

When I asked friends and family about The Pen Rest …. well … frankly they laughed!

So there had to be a better way to establish the following;

  • if people wanted the product without manufacturing it
  • I needed to reach a mass audience on a low budget
  • I would need to use every conceivable free bit of marketing in my test
  • my budget was limited so testing had to be exceptionally sharp

The answer had to be crowd funding.

If you’re not familiar with crowd funding then you’ve been living under a rock! This is the latest new wave of marketing and developing a concept to reality.

Here you set a funding goal, work out what you are asking people to back and then promote like crazy to reach the target for your project.

So I set about writing up all the project details on two crowd funding sites. I chose two of the biggest… Indiego and Kickstarter.

My funding goal had to be based on manufacturing 1000 Pen Rests, covering costs incurred, packaging, carrier and postal charges, etc.

I needed £12,500 for my funding goal… All or nothing… that’s how it works.

Both campaigns ready… I submitted them for approval.

Sadly they were not granted 🙁 There was problem with the images… No photorealistic images were allowed!

I needed prototypes making, if this was to get approval and get it off the ground.

See how I get on in Part 3.. Getting Prototypes.