Part 20 – From Sketch to International Distribution … in 5 Months!

Well the Kickstarter campaign finished bringing in £3611 before commission and card charges. It was 515% funded from its initial goal!

But the marketing did not stop there…

The next stage as I approached the end of the campaign was to compile all the data of the pledges and mail merge to everyone ensuring that what I was about to send them and their address details were correct. Furthermore an option to increase their orders further with a special price.

Although I wouldn’t receive the money from Kickstarter for a further 14 days I was able to take my time and pack the orders ready to ship.

Inside each box was the tissue wrapped blocks and tops. In the magnetic gift boxes was a piece of non slip matting, a piece of velour .. enough to cover the sill and base and a voucher offering a discount code when making further purchases on the pen Rest website at www.ThePenRest.co.uk

As backers started to receive them I received the following feedback from people like Christina ….

Just received my gold pen rest and top this morning , and WOW ! What a superb product , much better than I expected and I’m real fussy !! The packaging was fab , and the gift box was a nice touch ! Everything about this product & campaign was quality! I will definitely be on the website soon to order more ! Thank you somuch ! Very happy 😉
and you know what … she placed two further orders!

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