I know you know who you are…. but why oh why do I still visit websites that talk about themselves so much!
Look if you want to stand out in the crowd you’re going to have to try harder than this.
The crazy thing is that I rarely, if ever come across a site that says they’re a bad company.. now wouldn’t that be refreshing!
So what do you have to do to stand out above the rest?
Well you need credibility and that’s for starters…
1. Have you got Testimonials on your site? Do you really believe that anyone will buy your products, services or advice if you have nothing for them to reference by… here you need to get the customers you have to tell others in the form of testimonials what they bought, why and how it helped them. The quality of service and support.
2. Do you have genuine qualifications, degrees, specialist qualifications using specific equipment? Ok so are they on your site? They don’t need to be in your face but add them to the site and perhaps small icons at the bottom of your pages to add that additional credibility.
3. Have you got inbound links to the website? Go to Google right now and type links:www.yourdomain.com to see who links to you. Are you happy that what they say about you adds credibility to your business? If not then drop them a line and ask them to amend the listing where you can.
4. What key words are used in those Inbound links? Looking at those Inbound links to your site, what keywords are being used in the actual links? The reputation of your site is determined by the links to it… but do those links go to the correct page and do they match the topic of the page on your site.
I could go on… but price is not a form of Credibility and whilst some will buy on price not everyone likes or feels comfortable with a dodgy salesman!
So look at your site with new eyes. Do you have Credibility or are you just one of the crowd?