Internet World and what was on offer…

Well once again I found myself visiting Internet World 2011 held at Earls Court in London.

This is a fascinating exhibition where those offering the latest thoughts on Internet Marketing and activities can be found.

Of course there are more No1 SEO companies in this one room room than anywhere in the world! Everyone has the answers, everyone has their take on what you should do, what you shouldn’t do and why what you’re currently doing is wrong, not enough or even in one case too much!

Internet Marketing is without doubt one of the most fascinating subjects on the planet right now with regards to improving bottom line profits and ROI (return on investment).

So who is right. And how do you know if what you’re being told is correct.

Well if I wanted to know which was the the best and most recommended oil that I should use in my car, I would go to the manufacturer and ask.

There are times of course when new solutions come along that improve on old thinking, but in these cases you should look for what is tried and tested.

In the case of SEO all the No1 companies had their own take on what should and shouldn’t be done, but what they all failed to say to me was simply do everything that Google says is good practise and you’ll get good listings.

Even Googles own Webmaster tools give you guidance about your site, the problems experienced and which keywords the site is found under.

Of course if you’re selling apples and only talk about pears you have a problem, so picking the right words and phrases is critical.

Had lengthy one to one discussions with Facebook about business use and integration. Including discussions on advertising.

Discovered where we can do free credit checks.

Also take a look at this website called they demoed the most fascinating analytics software I have ever seen. Take a look.

A lot of people pushing email marketing at very high costs but very clever tracking and many SEO companies including services from India.

Quite a lot of companies offering hosted solutions like Rackspace, but overall not interesting but not overly stimulating.

Would I go again…. Yes.

One day deals… So whats the catch?

Funny us humans the more you are told you can’t have something the more you want it. The more exclusive the more desirable.

And so it is in this world we live in, exclusive, precious, short supply and limited availability cause us often to behave in what we describe as irrational behaviour.

Look at the Olympics well over subscribed, but the 100 metre final where that limited number of seats created such demand amply demonstrated obsessive behaviour by individuals that most likely never watch athletics.

An offer in your emails to your subscribers or on your website demand more than a good deal. Think about this, if you can get a deal on a new product with 50% off at anytime for the next 10 years is it. Deal? Don’t think so.

But create a timed window where the primary deal is only available for a short period and you create a demand.

But what is the true effect of the one day deal? Does it bring Brand loyalty to the table? Maybe. What about new customers and long term at that?

So whats the point? Why give away a wacking great big discount when that buyer may not stay loyal?

Basically you should consider the one day deal as nothing more than an acquisition cost. You likely won’t make any money on the deal, but left with no prospects coming to try your wares you will be unlikely to increase your customer base.

So is a one day deal any good for your business? Why not? Seems to me you can’t lose.