So your first in Google but does that get you the sale?

I’m a great advocate of good practice in Internet marketing… You do all the SEO, Adwords, social media, etc but oh do I get mad when website owners miss the most important factor over and above everything! The Customer!

Oh do I get mad! You see all very well getting the traffic but listening to what your customer has to say surely must rank close to one of the most important Internet marketing techniques in your arsenal.

I mean after all they have the power to make the choice.

One thing that I do weekly is run constant tests. I’ve been doing it for years testing discounts, layouts, prices, etc and all with the help of my customers.

Building relationships and loyalty brings many rewards and whilst getting to number 1 in Google is wonderful it is by no means everything.

Perhaps step back and take a fresh look and engage with your customers… You might learn something new.