Skewed results?

Just in Leeds tonight watching my niece in a music contest… But it got me thinking about marketing.

Firstly I am surprised no mention to tweet the contest name in the acts… No one asked us for email details to notify us of forthcoming events, discount vouchers or anything else.

In this modern day and age I was astonished too that out of 11 acts through to the final so far half of them have been rock bands. Where Miss Jenem is a 15 year old young talented lady that sings original material.

So what does this say about this contest?

Perhaps a rock group event?

Thinking about marketing it suggests that if you target your audience incorrectly you get skewed results.

So when you next consider sending marketing or advertise products or services consider the audience first.