Well once again I found myself visiting Internet World 2011 held at Earls Court in London.
This is a fascinating exhibition where those offering the latest thoughts on Internet Marketing and activities can be found.
Of course there are more No1 SEO companies in this one room room than anywhere in the world! Everyone has the answers, everyone has their take on what you should do, what you shouldn’t do and why what you’re currently doing is wrong, not enough or even in one case too much!
Internet Marketing is without doubt one of the most fascinating subjects on the planet right now with regards to improving bottom line profits and ROI (return on investment).
So who is right. And how do you know if what you’re being told is correct.
Well if I wanted to know which was the the best and most recommended oil that I should use in my car, I would go to the manufacturer and ask.
There are times of course when new solutions come along that improve on old thinking, but in these cases you should look for what is tried and tested.
In the case of SEO all the No1 companies had their own take on what should and shouldn’t be done, but what they all failed to say to me was simply do everything that Google says is good practise and you’ll get good listings.
Even Googles own Webmaster tools give you guidance about your site, the problems experienced and which keywords the site is found under.
Of course if you’re selling apples and only talk about pears you have a problem, so picking the right words and phrases is critical.
Had lengthy one to one discussions with Facebook about business use and integration. Including discussions on advertising.
Discovered bizzy.co.UK where we can do free credit checks.
Also take a look at this website called etracker.co.UK they demoed the most fascinating analytics software I have ever seen. Take a look.
A lot of people pushing email marketing at very high costs but very clever tracking and many SEO companies including services from India.
Quite a lot of companies offering hosted solutions like Rackspace, but overall not interesting but not overly stimulating.
Would I go again…. Yes.